How to Create a Nonprofit Social Media Strategy

Creating a nonprofit social media strategy involves crafting a thoughtful plan that leverages digital platforms to raise awareness, engage supporters, and drive your organization's mission.

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Creating a nonprofit social media strategy involves crafting a thoughtful plan that leverages digital platforms to raise awareness, engage supporters, and drive your organization's mission.​

Social media strategies are certain to help nonprofits become organized when it comes to their online presence.

It is possible for nonprofits to better engage with their audience, build relationships with key stakeholders, and achieve their overall communications goals by having a solid plan in place.

Here are four steps to creating a nonprofit social media strategy:

  1. Choose the best social media platforms for your nonprofit
  2. Define clear goals for your social media campaigns
  3. Understand your target audience
  4. Monitor your nonprofit’s social media presence and performance

1. Choose the Best Social Media Platforms for Your Nonprofit​

The best social media sites for your specific nonprofit will vary, depending on your organization’s objectives and main audience.

However, there are many social media platforms that could be a perfect fit for nonprofits. All of the following platforms offer different features and benefits that can help nonprofit organizations surpass all expectations.

Here are the best social media platforms for your nonprofit:

  • Instagram
  • Twitter
  • LinkedIn
  • Facebook

Instagram​

Instagram is a platform that can be used by nonprofits who love spreading their message through engaging visuals. Ideally, it should be used to share photos and videos of the work that the nonprofit is doing via Instagram Stories, Reels, or feed posts.

In addition, Instagram can be used as a tool for raising donations for nonprofits.

Here are some ideas for engaging your Instagram followers:

  • Ask followers to make a donation by tagging a friend in a post
  • Ask followers to tap the link in bio or the one that can be found in Instagram Stories which leads to a donation page
  • Ask followers to make a donation and enjoy special benefits

Twitter​

Unlike other social media platforms, with Twitter, NGOs can substantially increase donations from individuals who wish to make a positive difference in the world. This dynamic and ever-changing channel is perfect for monitoring the latest trends and being in the loop in regard to the latest industry news.

Here are three tips on how to do that:

  • Optimize your Twitter account –...
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